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Nokia, It is time for Good Customer Care & Repair in North America

Amy Gahran of Contentious.com's N95 bricked during an update recently and there is no recourse. Nokia needs Authorized Repair Centers that will take Nokia devices from all over the world & repair them, be it under warranty or for charge. Dell & Apple do it, Nokia needs to join the party.

From my first comment on Amy's post:

What do I think, well, Nokia needs to do the following:

A) If they are unable to have retail stores with repair centers in every major city in North America, then they should have authorized repair folks that one can take one's phone to be repaired on the spot or within a few days either under warranty or for charge. Before Apple opened the Apple Stores, they had Authorized Retailers and service centers all over the US and Canada. Nokia needs to do the same.

B) Nokia needs to increase the scope of their customer service to be like Apple or Dell, in that all of there devices can be repaired in any country that they sell their devices in. Don't tell me that the US customer service can't help a device bought in Europe or Asia. If that is the case, then sell the US devices at the same time you sell the European or Asian devices rather than 1.5 years later.

C) Nokia needs fully functioning "Suite" for updating & backup & multimedia for Mac & Linux folk. While the worldwide market for mac is only 4%, it is much higher in North America (17%?). Demographically & psychographically, the folks who buy Apple/Mac computers in North America are most likely going to be the market for Nokia Nseries (prefer design & high end function over cheapness). Folks buying $299 PCs at TigerDirect are unlikely to purchase a $649 Nokia N95.

1 Comments

Thanks for broadening this discussion, Jen. Your advice and ideas have been very helpful to me.

This morning, Nokia's Charlie Schick left a constructive, sympathetic comment on my blog about this situation. I took him up on his offer to suggest ways that Nokia and its customers might work together better to solve these thorny issues. Here's the conversation so far: http://snurl.com/256gg

Also, Nokia just launched its Conversations blog (http://conversations.nokia.com) today. I posted a comment there asking them to discuss this issue on their own turf. They haven't approved it yet, but we'll see. Hopefully that new blog really is about engagement.

Best,

- Amy Gahran

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