Why is it that my two favorite products, St. Ives Collagen Elastin lotion and KMS's Daily Shampoo, after years of excellent, consistent products, both decide to reformulate (for the worse in both cases) and repackage their products? On top of the fact that both St. Ives and KMS have replaced excellent lotion (SI) and shampoo (KMS) with gross, candy-esque smelling "New", "Improved" reformulations. Yuck.

Obviously, both companies have nose / smelling dead formulators. On top of the bizarre smells like fruity jolly rancher "New" "Improved" scents, both the lotion and the shampoo were repackaged into pearly organic shaped bottles that look just like Suave products but cost 2-5 times a much...

On top of the upgraded "Salon" pricing structure, KMS got rid of a daily shampoo for normal hair and now only has sickening jolly rancher cotton candy shampoo for Moist/damaged/repair, smoothing, straightening, and volume hair. I have plenty of volume, thank you. I do not want to straighten my hair, it has a nice wave, thank you. I do not want my hair oily within the hour from the Moist shampoo, thank you. KMS, I don't want to smell like a jolly rancher candy. Thank you, I will start buying Biolage or Whole Foods brand, half the KMS price, all the normal/daily shampooing with no extras.

KMS and St. Ives - Pass go, do not collect my $200, go straight to bad marketing / product design jail.